Start watching movies again at the place where movies are made. With acres of a fun and exciting environment – from shopping to mouth-watering food, drinks and treats. Universal CityWalk offers sample traditional Mexican favorites like fajitas, tacos and enchiladas at Antojitos Cocina Mexicana, indulge in one-of-a-kind sweet snacks, or just want to pick up some of the latest apparel, accessories or Universal merch, it’s all here at Universal CityWalk.
The system also supports manual, customized operation for use with major movie premieres, broadcast shoots.
The project involved original branding (custom copy, graphics and music), a deal for perpetual, regularly updated content with Universal Music Group, and an operating system capable of automated, randomized operation for multiple weeks of 18-hour days. Setting a new standard for environmental entertainment systems, Podium Arts founder Joseph Finneran led the creative concept development, design and overall integration of a major site-wide media overlay at Universal Studios landmark retail facility in Hollywood.Īs part of it’s expansion to a 220,000 square foot facility, the system amplifies the visitor experience of multiple neighborhoods, tailoring music, video, lighting and other controlled systems to fit the architectural character and day-part demographics of the street. During the 2000 expansion, an outdoor video screen and lighting system was added to CityWalk. The whole area (along with parking structures and service areas) can be used by production companies for filming. It provides a link between parking areas and the theme park, gives customers and local residents an opportunity for buzzing environment. Universal CityWalk is a popular shopping and entertainment area was built it 1993 and expanded in 2000.
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